BlackBerry VP confirms no futher updates coming to the PlayBook

Alec Saunders, VP of Developer Relations at BlackBerry, confirmed on Twitter that there will be no further significant upgrades to the PlayBook OS.

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What does this mean for the average person? Absolutely nothing, as the PlayBook was an unmitigated disaster from day one and never enjoyed widespread success. There are only a relative handful of PlayBook owners out there as compared to the overall tablet market.

What does it mean for PlayBook owners? Their tablets will fade into obsolescence a lot quicker than they had hoped, and will never enjoy the updates and apps they have been patiently waiting for.

The reactions and comments on the Crackberry Forums speak for themselves.

What does it mean for me? I bought my PlayBook based on what it could do at the time, not based on a vague promise that updates would be coming to it, so I'm still quite pleased with it overall and very happy with what I got for my money. I will continue enjoy my PlayBook until it dies or becomes unusable. That said, this has damaged BlackBerry's brand and reputation in my eyes.

CEO Thorsten Heins promised a major OS update - BB10 - was coming to the PlayBook, and many bought their PlayBooks based on that promise. He eventually broke that promise, claiming that BB10 would not run smoothly on the now-deprecated PlayBook hardware and they would be focusing solely on their new devices going forward.

From a business standpoint I can completely understand and even agree with this decision. From a customer standpoint, this just shows me that BlackBerry still has a very long way to go as far as repairing and improving its reputation and reclaiming its former glory as the leading smartphone company.

I wish them success and hope they can become competitive, because when there is good competition in the market, everybody wins. But they will have to figure out a way to be successful without any more of my money, because I won't soon forget the debacle that was the PlayBook and it will take a great deal of work on their part to regain my trust.


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